Targeted Marketing:
Strategy. Action. Impact.
Building and running a business can be all-consuming. Over time, strategically important initiatives can languish on the back burner while teams focus on urgent issues or daily activities. We break this cycle by infusing targeted expertise and dedicated bandwidth to help you accomplish your marketing goals quickly and effectively. Whether you need a fresh perspective, an actionable plan, or an outsourced team to deliver results, A4 can help.
A4: Assess. Advise. Assist. Amplify.
Assess.
You know your company, customers, and market better than anyone, but being too close can make clarity difficult. An outside perspective can reveal valuable insights and equip you to move forward with confidence.
Drawing on decades of experience in a broad range of marketing disciplines, our team can help you answer the tough questions, discover key opportunities, and align on strategy.
Sample services: Brand/marketing audit, digital audit, competitive assessment, voice of customer, online surveys, focus groups.
Advise.
You’re clear on SWOT and eager to take action, but what’s the best course forward? Multiple options seem promising, but where’s the best place to start? Breaking new ground is appealing, but how can you de-risk innovation and increase your likelihood of success?
When you’re confronting questions like these, our team can provide targeted support to help you formulate strategy, develop messaging, define detailed plans, and take other steps needed to advance your agenda quickly.
Sample services: Personalized consulting, leadership workshops, marketing plans, editorial calendars, customer personas, marketing/content strategy, executive communications, thought leadership content.
Assist.
Hiring can be costly, time-consuming, and risky, but simply giving current employees more work—or diverting them from their normal duties and activities—often isn’t viable either. Fortunately, there is a third option—enlisting support from a trusted partner.
Whether you need help executing a short-term project, bolstering in-house resources with additional skills or capacity, or lining up dependable ongoing support, the A4 team can help.
Sample services: Branding, positioning, naming, logo & visual brand development, websites, social media, print & digital ads, sales & marketing collateral, SEO/SEM (keyword ads), direct mail, events & experiential marketing.
Amplify.
You’ve done the hard work. Built the brand, launched the campaign, created compelling content, earned customers’ trust. All of the marketing fundamentals are in place, but what comes next?
Whether you’re not sure how to build on your success or can’t devote the resources to fully execute your vision, we can assist. Our team can bring new ideas, expand on your efforts, and ensure your marketing continues to deliver results.
Sample services: Brand/logo refresh, campaign management and evolution, sales/marketing collateral updates, employee communications, events, ongoing content marketing (blogs, newsletters, thought leadership).
Contact
Interested in learning more? Let’s start the conversation.